Info

Stakelums Home & Hardware is a building, home & garden supplier based in Thurles, Co. Tipperary, Ireland. They wished to improve their email template powered by Mailchimp, which they found too restrictive and plain.

In February/March last year I conducted a full email marketing analysis for the business which resulted in:

• Mailchimp Google Analytics integration;
• Mailchimp Audience clean up & merge;
• Design & implementation of the new, responsive & fully editable Mailchimp email template, using the latest solutions and features;
• Newsletter welcome program which has over 50% click open rate.

I provided an extended email marketing consultation on Mailchimp and its integration with their e-commerce platform, lifecycle programmes, newsletter content planning, email design best practise to help the business maximise their email marketing results.