Info

Max Benjamin is a luxury candles & diffusers maker based in Ireland.

I worked for the company from January 2019 until July 2020 providing a wide range of services for their online department.

Key projects & assignments

UX: site improvements

Improved basket & checkout user journey introducing quick wins to the standard Magento layouts and functionality by identifying issues, suggesting changes, wireframing and prototyping new solutions, project managing the development with 3rd party, overseeing deployment and testing implementations.

Data Studio: Reporting

Converted all static, trading reports into visually appealing, customizable, dynamic dashboards in Google Data Studio using a mix of GA, static and Magento data. The biggest challenge was combining metrics from multiple GA properties, including different currencies, in order to get an overall site performance.

Magento: Promotions, Merchandising, Navigation, Search, Content

Created multiple cart and catalogue price rules on Magento based on native functionality as well as 3rd party components. Promoted these activities across the site and tracked performance.
Managed stock input, levels, attributes, SEO and display.
Updated content across the site, navigation structure, category pages and detailed product pages.

Mailchimp: Audience Management, email template improvements, campaigns

Improved Audience targeting based on subscriber activities, engagement and geo location by using complex segmentation and tags.
Identified viewers with positive opt-ins, complying with the new GDPR regulations. Updated header and footer of company’s email template with responsive, custom code to improve the usability and mobile optimization.